Who we are.
Launched in the year 2015, Speciale Eyewear Sdn Bhd depicts the premier source in the eyewear fashion industry. Speciale Eyewear is the main wholesale distributor in the eyewear, spectacles and sunglasses market, featuring the premium standard, latest designs and colour trends for notable fashion brands.
Under the leadership of our board of directors, Datuk Albert Chiang and Mr. Shawn Chiang, who has more than 30 years of knowledges and experiences in high-end fashion retail business, Speciale Eyewear delivers uptrend fashion eyewear with quality assured.
Speciale Eyewear’s brand portfolio evolves between proprietary and licensed brands, by gaining prestigious and well-known eyewear brands such as BONIA & SEMBONIA. With a great start in gaining trust from retail brands, Speciale Eyewear proves to be the leading wholesaler and business partnership in the eyewear retail line.
We engage every proprietary and licensed brands with their brand identity and their target market. We have the entire value chain in the eyewear industry: R&D, technological innovation, fashionable design, product development, manufacturing, logistics and distribution.
Our strength.
Speciale Eyewear offers latest eyewear designs and materials, overseeing the whole process of eyewear performance and functionality.
Our enthusiasm in eyewear fashion trends, pertaining a strong belief on brand positioning and enduring relationships with respective retail store are our core values in sustainable business and potential future growth.
Our mission.
Recognition
To be recognized as an international luxury brand with excellent customer satisfaction.
Resources
To build, recognize and reward our valued human capital.
Responsibilities
To provide sound return to stakeholders and fulfilling community social.
Our vision.
brand value
Speciale Eyewear will have the most desirable brands in the eyewear industry which will be relevant to all generations.
Brand Visibility
We will be well-established in ASEAN countries (Malaysia, Indonesia, Singapore, Thailand, Phillippines, Brunei, Vietnam, Laos, Myanmar and Cambodia).
Business's Direction
We will be a trend setter in the eyewear industry.
Best Employer
Speciale Eyewear will be recognized in the region as the Preferred Employer and we shall create a workforce of passion and accountability.
Our value.
customer
We believe that quality is meeting expectations and delivering promises that will result in satisfaction to our valued customer.
commitment
We believe in being accountable and responsible for everything we commit to.
common goal
We believe in sharing a common goal will create a dedicated strong team with emphasis on co-operation and willingness to share and trust.
continue learning
We believe that learning from mistakes, taking initiative and being proactive are the foundation for continuous improvement.
creative
We believe that creativity and innovation are the factors for being a trend setter and market leader.
care
We believe that quality business come from a caring relationship with our stakeholders and the community. Encouragement and support will be habits that we practice as an integral part of our culture.
Corporate & Brand Image
We believe that the Corporate and Brand Image that we possess is an important asset that represents where we are and what we stand for. It is a value that we will continuously strive to protect, nurture and enhance.
Our Directors.
Datuk Albert
Chiang Heng Kieng
P.M.W
Managing Director
He is serving as the Life Time Honorary President of the Malaysian Retailer-Chains Association (MRCA), a Trustee of MRCA Branding Education Charity Foundation, a Council Member of Chinese Chamber of Commerce & Industry of Kuala Lumpur & Selangor (KLSCCCI), a Council Member of Malaysian AEON Foundation and a Council Member of Kuala Lumpur Eng Choon Hoey Kuan (Association of Hokkien, Eng Choon).
Shawn
Chiang Fong Wei
